Squarespace Websites, Branding and Marketing for Therapists, Coaches & Consultants
Finally launch a website you feel great about that lands the RIGHT clients—plus get inspired and feel supported in your entrepreneurial journey with weekly-ish online business and mindset tips.
What’s your special sauce? ✨
Hi Reader, I was recently updating my website and asked myself, “What makes my business different from other branding and marketing agencies out there?” It’s so important to get clear on this as a service provider, internalize it, and communicate it consistently. Why? Because if you only talk about the services you offer, without leaning into your special sauce, your ideal client might see you as just another option, not the one they need. They’ll think of you as interchangeable with...
What Chappell Roan can teach us about branding
Hi Reader, I’m not usually into pop music (more of a Nick Drake, Radiohead, Erykah Badu kind of person). And I don’t often find myself scrolling through reels of an artist’s performances. But something about Chappell Roan captivated me. Whenever I feel drawn to an artist, person, or business, I pay attention. What is it about their vibe, message, or ethos that’s so magnetic? It wasn’t just her impressive voice, or her clever lyrics. It was her brand. It’s what she embodies, stands for, and...
Still on the old Squarespace 7.0? 👀
Hi Reader, Exciting news—there's FINALLY a built-in way to update your 7.0 site to the improved 7.1 version 🎉 (Not using the old Squarespace 7.0? Let me know here so I don't send you any more emails about updating to 7.1.) What changed, why it's great, and why you should care PREVIOUSLY: In order to switch to 7.1, you'd have to start over on a new site, pay for a new subscription plan, rebuild it from the ground up, and migrate everything over. NOW: You can update to the 7.1 Fluid Engine...
How to stand out in a sea of coaches, therapists, and experts 🌊
Hi Reader, What makes you and your business different from other coaches, therapists, and experts in your field? 🤔 In other words, why should your ideal clients choose YOU? This is your "differentiating factor"—the thing that makes your right-fit client think "Ooh! This is exactly the person/business I need to help me solve [X problem]." For example, when my clients choose me, it's not just because they need a website. It's because of what I uniquely bring to the table: A background in mental...
Keep 👏🏾 showing 👏 up👏🏼
Hi Reader, Yesterday I received a LinkedIn notification that an electronic health records company shared my new therapist website template with their audience, unprompted. I had no connection to them. But I have been consistently posting about the template and other related topics on LinkedIn... I'm not saying you should post on LinkedIn or social media, but I want to share a loving reminder to consistently market your business. Every time you show up to serve your audience, you let your...
Nearly half of website visitors do this 🤷🏻♀️
Hi Reader, Did you know that 46.1% of website visitors judge the credibility of a website by its design, according to the Stanford University Web Credibility Project (sources linked below). One of the study's researchers B.J. Fogg, PhD said: “'...the truth of the matter–and I didn’t want to find this in the research but it’s very clear–is that people do judge a Web site by how it looks. ...And if it doesn’t look credible or it doesn’t look like what they expect it to be, they go elsewhere. It...
BTS of a brand and website redesign 👀
Hi Reader, First, a quick note: I'm now booking brand and website design projects for March and April start dates, and have limited availability. BOOK A DISCOVERY CALL A behind-the-scenes look at a recent redesign... Unless you’ve gone through a redesign before, you might not know what goes into it. I want to break it down for you a bit and demystify the process of working with me. I always seek to, as Steven Covey said, “begin with the end in mind”: What do you want to happen and why? Where...
Finally launch a website you feel great about that lands the RIGHT clients—plus get inspired and feel supported in your entrepreneurial journey with weekly-ish online business and mindset tips.